Buchan Consulting has created a new senior role in its Sydney office, to lead Innovation, as it continues to invest in expanding its Technology and Healthcare practices.

Buchan has recruited Sara Blasing from its business partner, Waggener Edstrom, where she most recently led the Microsoft Mobility Consumer team in the United States. She now leads the Technology and Healthcare practices in Australia, comprising Buchan’s Innovation Group. 

Tom Buchan, Founder and Director of Buchan, says the appointment demonstrates Buchan and Waggener Edstrom’s commitment to innovation-led industry sectors.

“Buchan has a long history in providing corporate and investor communication to companies in biotech, healthcare and technology, all leading innovation sectors in Australia. As companies in these industries start to thrive and play an increasingly important part in our economy, we will continue to invest in offerings that give them a powerful voice,” he said.

Ms Blasing also brings significant digital communication expertise to Buchan, having led a range of industry leading digital campaigns for Microsoft and other Technology clients in the US.

“Digital strategy and execution is embedded into everything we do at Waggener Edstrom, and this is the approach I’ll continue to take with Buchan’s clients here in Australia. An exciting part of my role is transporting the tools and knowledge we’ve been deploying for clients globally, and bringing them to life for Australian and Asia-Pacific companies,” Blasing said.

Her focus at Buchan will be on business and strategy development for the technology and healthcare practices with a number of additional appointments planned for this year.

According to Tom Buchan, the focus on healthcare and technology is closely aligned with Waggener Edstrom’s growth strategy in the region.

“Waggener Edstrom works with leading technology and healthcare companies both globally and in Asia-Pacific. Our continued investment in these areas not only underpins both agencies’ business growth, but gives our clients access to the combined knowledge, expertise and capability of Buchan and Waggener Edstrom,” he said.

For further information, please contact Sara Blasing: sblasing@buchanwe.com.au

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