Tuesday, 20 June 2017

Head of Health Sarah Aldridge, Strategy & Creative Director David Coupland, and Account Director Alicia Eu

Leading integrated communications agency, WE Buchan today announced the strengthening of its senior team with three new appointments.

Sarah Aldridge joins as Head of Health from MSLGROUP London, and returns from 12 years in the UK and USA where she spearheaded health campaigns across prescription medicine, consumer health, patient advocacy, issues management and product launches. Starting out in health policy in Australia, Sarah has worked across a range of therapeutic areas with clients such as Gilead, Novartis, AstraZeneca, and Merck KGaA.

Additionally, David Coupland joins as Strategy & Creative Director, and Alicia Eu moves from Cannings Communications as Account Director for the agency’s corporate practice with both set to enhance WE Buchan’s executional expertise. Coupland brings a depth of consumer brand experience to the agency, as well as creative, ideas-led strategic thinking with former clients including eBay, BP, Disney and Ben and Jerry’s – and Eu bringing a wealth of experience consulting for NSW Treasury, QIC and StatePlus.

Gemma Hudson General Manager of WE Buchan said the three appointments are an exciting step forward as WE Buchan continues to grow its client and service offerings: “Clients are constantly looking for diversity that goes beyond just media relations and public relations. Sarah, David and Alicia all bring such broad skillsets to our team, and will add great value to our clients across all sectors whilst helping drive continued growth across the agency. We are thrilled to have them on board.”

WE Buchan currently works with a number of leading companies including HCF, eHarmony, GSK, Cotton On Group, ATO, Icon Group and Akamai. WE Buchan is a business partner of WE Communications, representing the international communications group in Australia and extending representation for clients through Asia-Pacific, North America and Europe.

All new team members have now commenced their new roles.

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