WE Buchan  has been working with the Australian Taxation Office (ATO) for more than three years delivering national integrated communication programs.

During this time WE Buchan has provided communication support promoting superannuation reforms and lost super data, changes to offshore income disclosure laws, as well as providing issues management advice and support.

The ATO is the principal revenue collection agency of the Australian Government.

Our consulting has encompassed a range of capabilities at different levels including but not limited to:

  • High level strategic advice and counsel on complex (sometimes contentious) issues.
  • Development of integrated communication campaigns encompassing media – traditional and social, stakeholder engagement, and reputation protection.
  • Implementation of media and public relations activities covering both internal and external communication specifically creating a range of materials from complex subject matter

Since WE Buchan began working with the ATO we have increased superannuation awareness amongst target groups and have achieved a high level of media coverage nationwide.

Highlights

  • More than 800 pieces of media coverage achieved for the ATO to date across mainstream, regional, business, finance and industry trade publications as well as employer associations
  • Media highlights: Australian Financial Review, Sky Business News, The Australian, news.com.au, Sydney Morning Herald, Herald Sun, Daily Telegraph, The Age.
  • Estimated reach of around 20 million Australians.