• eHarmony Fiona Falkiner Daily Mail coverage
  • eHarmony Fiona Falkiner media coverage
  • eHarmony Fiona Falkiner News.com.au coverage

WE Buchan was contracted by Australia’s most trusted dating site, eHarmony, to revitalise its PR strategy to effectively address numerous challenges such as the growing popularity of free dating-based apps and outdated perceptions of the site. The brand needed a communications program that had stand out power and would communicate its key messages around dating and compatibility in an authentic and relevant manner.

WE Buchan worked with eHarmony to secure eHarmony’s first ever celebrity ambassador; host of the Biggest Loser and international model, Fiona Falkiner

To provide her with the best chance of finding love, we set up a date school with a psychologist specialising in relationships

WE Buchan also developed a 2016 Relationship Report to support the story of Fiona’s journey with strong data angles.

An integrated campaign of paid, earned and owned media was developed to amplify Fiona’s role including video content and blogs by Fiona on eHarmony’s channels, a radio partnership and the opportunity to follow Fiona’s journey on social media via the hashtag #feedates

Fun night at @moonlightcinema hoping the rain hold out! @eharmonyau #DatewithFee ❤️☔️

A photo posted by Fiona Falkiner (@fionafalkiner) on

Highlights

  • More than 160 pieces of coverage across radio, online and print, with a cumulative reach of 27 million
  • The campaign had more than 282,000 organic reach across Twitter and Instagram, including nearly 460 mentions and 152 shares
  • Spike in Google Search interest in eHarmony.
    Most commonly used keywords:
    “Fiona Falkiner eHarmony”
    “#datewithfee”
    “eHarmony ambassador”