MoneySmart Week is a national, not-for-profit initiative designed to encourage Australians from all walks of life to boost their money skills and undertake a ‘Money Health Check’.

Working on a pro bono basis to help launch the inaugural MoneySmart Week, Buchan worked with organisations from the government, corporate and community sectors to develop the media campaign, from strategy development through to media implementation.

Our work included the production of media protocols and engagement tools for the community organisations hosting MoneySmart Week events.


  • Coverage across all major Australian news outlets including TV, radio and print
  • Over 15,000 Money Health Checks completed

“Buchan was a key supporter of MoneySmart Week in its inaugural year, providing expertise and media support when it was most needed. Without their input, it is unlikely we would have achieved the coverage we did.”

Rebecca Glenn, Campaign Director