• Omni Market Tide app

 

Background

Omni Market Tide (ASX:OMT) produces applications for digital stakeholder engagement. They listed on the ASX in July 2015 at $0.10 following the development of omniLOOP – an app specific to ASX listed companies which helps deliver on corporate social responsibility, compliance, regulatory and legal requirements to stakeholders.

Challenge

Immediately post ASX-listing, OMT announced that it had secured a contract with Telstra, released several other announcements including a strategic alliance with Boardroom, the appointment of key management and a referral agreement with euroinvestor.

Unfortunately, these announcements did not gain traction in the market and the share price stabilised at ~$0.05, with low trading volumes.

Insight & idea

While media coverage was a key objective for the Company, WE Buchan ascertained that instead they required an integrated communication approach encompassing paid, earned and owned coverage across social and traditional media. Investor access and engagement was critical, with a focus on micro-cap investors, high net worth individuals and retail investors.

Solution

WE Buchan worked with Omni Market Tide to develop an integrated communication strategy to raise its profile with both investors and potential customers. Investor engagement was managed through three specific types of activity: broker targeting campaign, partner conferences and investor events and indirectly through media profiling and thought leadership.

Impact & results

As result of our intensive investor engagement communication:

  • The OMT share price finished up 18 per cent on the day of its AGM – Australia’s first ever virtual AGM with real-time digital voting
  • 88 per cent of pre-meeting votes came through the OmniLOOP app

As a result of our public relations efforts:

  • The awareness campaign led to 90 separate media articles with a potential reach of 12,117,000

Key coverage included The Age “Appy Voters” and News.com.au “Australian firm talks up shift to virtual AGM”.

Highlights

  • The OMT share price finished up 18 per cent on the day of its AGM
  • The awareness campaign led to 90 articles with a potential reach of 12,117,000
  • Key coverage included The Age “Appy Voters”, The Herald Sun “Mobile tech makes virtual AGM app-ealing” and The Australian “Tech stock launces first virtual AGM”