Skillsoft, a company specialising in e-learning solutions for learning and development in business, government and education sectors, engaged Buchan to build its profile across Australia & New Zealand, within the wider Asia Pacific region.
Together, Buchan and affiliate Waggener Edstrom implement public relations activities for Skillsoft across ANZ, China and India. Buchan is responsible for delivering proactive media campaigns, using research developed by Skillsoft around cloud solutions and organisational learning and development. Buchan contextualises Asia Pacific research to give it a ‘local flavour’ and leverages thought leadership to mainstream, key trade media and industry sectors identified as priority for Skillsoft, to influence and engage stakeholders.
Buchan also inputs weekly to the regional social media strategy, to increase brand awareness for Skillsoft through digital mediums.