I took a PR class in my undergrad but I was so not ready for what WE Buchan had planned for me: media releases, social listening, media pitches, coverage analysis, brand research, being an intern…even the terminology was new.
Despite being a nation of gym junkies, when it comes to securing consumer love – health and wellness brands aren’t performing well on the scales and this is impacting customer loyalty.
The banking and finance sector has traditionally viewed customer loyalty as key to brand positioning but our Brands in Motion research suggests this static idea of customer perceptions no longer stands.
It’s not what you do, it’s why you do it. CEO Rebecca Wilson shares why you and your business need a purpose.
Account Director, Lauren Nowak discusses the importance of content marketing for brands and why owned content is just as influential as owned media.
Founder Tom Buchan shares how the communication industry has evolved during his career, where it’s heading, and his advice to emerging leaders within the profession.