The PR intern: New kid in the pod

I took a PR class in my undergrad but I was so not ready for what WE Buchan had planned for me: media releases, social listening, media pitches, coverage analysis, brand research, being an intern…even the terminology was new.

Australian brands must embrace motion to survive

The key questions for communication professionals will be; are you propelling your brand forward, is it something or someone else propelling your brand, or is it both? CEO Rebecca Wilson shares insights from our global study, ‘Brands in Motion’.