WE Buchan is excited to announce it is bolstering its specialist offering with five new hires across three of its six teams. Following a series of new business wins and rapid growth of its Digital and Social Team, Alex Mills …
International Women’s Day is a day to reflect on the importance of gender equality in our personal lives and work places, as well as within complex societal expectations and governmental policies. It is an opportunity to reflect on the contribution of women before me, the achievements of my peers, and gaze to the future for the next generations.
I took a PR class in my undergrad but I was so not ready for what WE Buchan had planned for me: media releases, social listening, media pitches, coverage analysis, brand research, being an intern…even the terminology was new.
With the welcome news of the same-sex marriage survey results hot off the press, the role of empathy and the power of purpose for brands is particularly pertinent and a trend which can’t be ignored.
Despite being a nation of gym junkies, when it comes to securing consumer love – health and wellness brands aren’t performing well on the scales and this is impacting customer loyalty.
The banking and finance sector has traditionally viewed customer loyalty as key to brand positioning but our Brands in Motion research suggests this static idea of customer perceptions no longer stands.