I took a PR class in my undergrad but I was so not ready for what WE Buchan had planned for me: media releases, social listening, media pitches, coverage analysis, brand research, being an intern…even the terminology was new.
With the welcome news of the same-sex marriage survey results hot off the press, the role of empathy and the power of purpose for brands is particularly pertinent and a trend which can’t be ignored.
Despite being a nation of gym junkies, when it comes to securing consumer love – health and wellness brands aren’t performing well on the scales and this is impacting customer loyalty.
The banking and finance sector has traditionally viewed customer loyalty as key to brand positioning but our Brands in Motion research suggests this static idea of customer perceptions no longer stands.
The key questions for communication professionals will be; are you propelling your brand forward, is it something or someone else propelling your brand, or is it both? CEO Rebecca Wilson shares insights from our global study, ‘Brands in Motion’.
WE Buchan presents a new study titled ‘Brands in Motion’, which explores how brands are in a constant state of motion, relative to the environment around them, their stakeholders, and technology.