Account Director, Alicia Eu shares her key take-outs around culture, insights and connectivity from Vivid Sydney’s 2018 Corporate Affairs Summit.
Despite being a nation of gym junkies, when it comes to securing consumer love – health and wellness brands aren’t performing well on the scales and this is impacting customer loyalty.
The banking and finance sector has traditionally viewed customer loyalty as key to brand positioning but our Brands in Motion research suggests this static idea of customer perceptions no longer stands.
Leading integrated communication agency, WE Buchan, has today announced it will enhance its digital and social media offering for clients with the senior appointment of Nichole Provatas as Head of Digital & Social.
Whether you like it or not, AI is changing everything we do, but unlike in The Terminator, we should be embracing technology to make our jobs and our lives easier, writes Lucie Buchan.
We’re excited to announce three new appointments to our senior team with Sarah Aldridge joining as Head of Health, David Coupland joining as Strategy & Creative Director and Alicia Eu joining as Account Director in our Corporate team.