‘Purpose’ much like ‘innovation’ has become a trend that every brand wants the world to know they’re about, yet the problem is that most brands admit they don’t have a strong sense of what their purpose actually is.
Account Director, Alicia Eu shares her key take-outs around culture, insights and connectivity from Vivid Sydney’s 2018 Corporate Affairs Summit.
I took a PR class in my undergrad but I was so not ready for what WE Buchan had planned for me: media releases, social listening, media pitches, coverage analysis, brand research, being an intern…even the terminology was new.
Despite being a nation of gym junkies, when it comes to securing consumer love – health and wellness brands aren’t performing well on the scales and this is impacting customer loyalty.
The banking and finance sector has traditionally viewed customer loyalty as key to brand positioning but our Brands in Motion research suggests this static idea of customer perceptions no longer stands.
WE Buchan presents a new study titled ‘Brands in Motion’, which explores how brands are in a constant state of motion, relative to the environment around them, their stakeholders, and technology.