I took a PR class in my undergrad but I was so not ready for what WE Buchan had planned for me: media releases, social listening, media pitches, coverage analysis, brand research, being an intern…even the terminology was new.
Leading integrated communication agency, WE Buchan, has today announced it will enhance its digital and social media offering for clients with the senior appointment of Nichole Provatas as Head of Digital & Social.
Whether you like it or not, AI is changing everything we do, but unlike in The Terminator, we should be embracing technology to make our jobs and our lives easier, writes Lucie Buchan.
For any listed company, social media can no longer be ignored but the question of how to implement an effective strategy to drive business outcomes can be challenging. Greig King shares a basic step-by-step plan any company should consider before engaging on social media.
Account Director, Lauren Nowak discusses the importance of content marketing for brands and why owned content is just as influential as owned media.
When I decided on a career in the communication industry, I thought I was done with maths. But there’s no escaping numbers and data, even in PR.