For any listed company, social media can no longer be ignored but the question of how to implement an effective strategy to drive business outcomes can be challenging. Greig King shares a basic step-by-step plan any company should consider before engaging on social media.
Account Director, Lauren Nowak discusses the importance of content marketing for brands and why owned content is just as influential as owned media.
When I decided on a career in the communication industry, I thought I was done with maths. But there’s no escaping numbers and data, even in PR.
WE Buchan has expanded its digital and consumer teams with the appointments of two international and award winning personnel.
Done well, podcasts provide a new, intimate channel to engage with audiences about topics relevant to your client. In other words, podcasts are the new black.
Data and digital channels have provided PR with the opportunity to take its rightful place as a true corporate strategic advisor, yet the view that PR deserves a seat at the C-Suite strategic table is not pervasive.