Despite being a nation of gym junkies, when it comes to securing consumer love – health and wellness brands aren’t performing well on the scales and this is impacting customer loyalty.
The banking and finance sector has traditionally viewed customer loyalty as key to brand positioning but our Brands in Motion research suggests this static idea of customer perceptions no longer stands.
We’re excited to announce three new appointments to our senior team with Sarah Aldridge joining as Head of Health, David Coupland joining as Strategy & Creative Director and Alicia Eu joining as Account Director in our Corporate team.
Whether you’re a global brand or a small not-for-profit, events will inevitably form part of your overall marketing and communication plan. Account Manager, Arthur Chan shares how to supercharge your event marketing to cut through the noise.
Account Director, Lauren Nowak discusses the importance of content marketing for brands and why owned content is just as influential as owned media.
Founder Tom Buchan shares how the communication industry has evolved during his career, where it’s heading, and his advice to emerging leaders within the profession.