We’re excited to announce three new appointments to our senior team with Sarah Aldridge joining as Head of Health, David Coupland joining as Strategy & Creative Director and Alicia Eu joining as Account Director in our Corporate team.
Whether you’re a global brand or a small not-for-profit, events will inevitably form part of your overall marketing and communication plan. Account Manager, Arthur Chan shares how to supercharge your event marketing to cut through the noise.
Account Director, Lauren Nowak discusses the importance of content marketing for brands and why owned content is just as influential as owned media.
Founder Tom Buchan shares how the communication industry has evolved during his career, where it’s heading, and his advice to emerging leaders within the profession.
Marketers be warned: the greatest strength of messaging apps like WhatsApp and Kik may also be their greatest weakness.
The old theories of PR no longer apply, and we must invent a new model that clearly demonstrates our value and relevance, lest advertising, marketing and branding irrevocably encroach on our territory.