The banking and finance sector has traditionally viewed customer loyalty as key to brand positioning but our Brands in Motion research suggests this static idea of customer perceptions no longer stands.
Done well, podcasts provide a new, intimate channel to engage with audiences about topics relevant to your client. In other words, podcasts are the new black.
While at first glance the state of Australia’s media industry may sound dire, the future is not as grim as you think.
This week we’re taking a moment to reflect on the work of our iComm team and how it is evolving to keep pace with a rapidly developing industry. The Buchan iComm team has extensive expertise in the area of healthcare …