I took a PR class in my undergrad but I was so not ready for what WE Buchan had planned for me: media releases, social listening, media pitches, coverage analysis, brand research, being an intern…even the terminology was new.
Despite being a nation of gym junkies, when it comes to securing consumer love – health and wellness brands aren’t performing well on the scales and this is impacting customer loyalty.
WE Buchan presents a new study titled ‘Brands in Motion’, which explores how brands are in a constant state of motion, relative to the environment around them, their stakeholders, and technology.
We’re excited to announce three new appointments to our senior team with Sarah Aldridge joining as Head of Health, David Coupland joining as Strategy & Creative Director and Alicia Eu joining as Account Director in our Corporate team.
It’s not what you do, it’s why you do it. CEO Rebecca Wilson shares why you and your business need a purpose.
Account Director, Kyra Washington recently spoke to Telum Media about the journey of content, brand engagement and what makes her tick in this ever fast-paced PR industry.