‘Purpose’ saves the day

‘Purpose’ much like ‘innovation’ has become a trend that every brand wants the world to know they’re about, yet the problem is that most brands admit they don’t have a strong sense of what their purpose actually is.

The PR intern: New kid in the pod

I took a PR class in my undergrad but I was so not ready for what WE Buchan had planned for me: media releases, social listening, media pitches, coverage analysis, brand research, being an intern…even the terminology was new.