For any listed company, social media can no longer be ignored but the question of how to implement an effective strategy to drive business outcomes can be challenging. Greig King shares a basic step-by-step plan any company should consider before engaging on social media.
Founder Tom Buchan shares how the communication industry has evolved during his career, where it’s heading, and his advice to emerging leaders within the profession.
WE Buchan has expanded its digital and consumer teams with the appointments of two international and award winning personnel.
Crisis communication in a world of social media and smart phones has challenged the way organisations respond to events that threaten their reputations.
Campaign tags are essential any time you put money into social media advertising, display ads or Google Adwords – but they can be useful to PR people also.
Tuesday, September 8, 2015: SEO, social media and increasingly content marketing/influencer marketing are emerging as key fields of interest.