LinkedIn can help achieve your business goals

By Melanie Wilson, Account Manager, and Alexis Carroll, Account Executive, Corporate Communication. At Buchan, we’ve recognised the increasing importance of using social media tools as part of a wider business strategy. However, we understand that many of our clients often …

Demonstrating the value of communication

By Melanie Wilson, Account Manager The communication industry has at times been accused of being unable to measure the success of its work. In order to raise the reputation of communication as a value-adding activity, we need to implement evaluation …