Against a backdrop of regulatory reform, changing media consumption and a competitive business landscape, corporate and financial communication is more challenging – and more crucial – than ever before.

At WE Buchan, we have a deep understanding of the sectors we work in, with more than 25 years’ experience partnering with global corporations and leaders in professional and financial services.

We understand how to turn your complex, technical information into engaging content. We are well-versed in the regulatory reform that shapes the financial services landscape. We help you operate at the cutting edge of superannuation member engagement.  And we know how to work with business leaders so that they tell their corporate stories in a powerful way.

Our services include:

  • CEO profiling
  • Corporate brand positioning
  • Thought leadership development
  • Media management
  • Issues management
  • Research for policy development
  • Speech and blog writing
  • B2C campaigns
  • Digital strategy and content development
  • Vodcast / Podcast production
Michelle Ryan, Head of Corporate



Great communication can deliver transformational results – I am always looking for ways to create communication strategies that do just that. Whether it’s a thought leadership program or a creative campaign, being able to shift the dial to help clients achieve their business objectives is what drives me each day.

Case Study: Australian Taxation Office: Super Scheme Smart

WE Buchan worked with the Australian Taxation Office to help inform Australians approaching retirement and their financial advisers of the dangers of retirement planning schemes which encourage individuals to channel money inappropriately through their SMSF.