Our team of Health PR and medical marketing specialists has a passion for health, science and wellbeing, and the experience to develop creative strategies targeting both healthcare professionals and consumers.

Health communication is centred on an ability to understand the theory and regulatory framework behind often complex topics, and creating engaging communication that improve health outcomes.

From informing healthcare professionals about the latest clinical data to driving consumer awareness of a new condition or treatment, we focus on understanding the environment and tailoring our message for each audience.

We understand that the health sector is not immune to the changing content landscape and the rise of digital communication and social media. We monitor the latest trends and have digital project managers and social media experts embedded in the team to guide you in these areas.

Our experience spans prescription medicines/OTC products, devices / diagnostics, aged care facilities, not-for-profits and research organisations as well as wellbeing products and services.

Our team has the gravitas and health understanding to manage stakeholder engagement and the experience to assist clients who are dealing with complex policy issues in the health field. At the same time, we have the creative spark you need to drive consumer awareness activities and profile consumer health products.

Our services

  • Stakeholder engagement
  • Market shaping activity
  • Consumer awareness activities
  • Product launches
  • Media relations
  • HCP communication (including marketing aids, conference materials)
  • Advisory boards / symposia
  • Issues management and crisis communications
  • Digital strategy & execution

Case Study:

WE Buchan was engaged to tackle the stigmas associated with obesity as part of a market shaping campaign for global healthcare company Novo Nordisk.