Executive Vice President, Singapore & Australia
What I do
I lead WE Buchan’s Australian team. Working alongside a leadership group of senior professionals at the top of their game, I set the strategic direction for the business and act as the conduit between our stakeholders and our team.
With a passion for consulting, I bring over two decades of experience in high level, complex stakeholder engagement working with executive management teams and Boards on investor relations, corporate affairs, and issues & crisis management.
I established WE Buchan’s investor communication practice and have implemented an ongoing agency transformation program that has resulted in substantial growth, the introduction of new teams and capabilities, and the attraction of Australia’s most exciting brands and talent. Today, we offer a fully integrated marketing communication solution for our client partners and have been recognised by our peers winning several Agency of the Year Awards and multiple campaign awards.
In 2016, I led the successful acquisition transaction of Buchan by international agency WE Communications expanding our global footprint.
My client portfolio spans pharmaceutical and healthcare, professional and financial services, telecommunications, aged care, technology and energy sectors.
Why I do what I do
The work we do has genuine impact - not just on our clients’ brands and the people they seek to influence, but on me personally as well. To have my fingerprints and DNA over so many elements of business and see the commercial and social contribution is incredibly motivating and satisfying.