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Gemma Hudson

Managing Director

What I do

I help clients make sense of the landscape in which they operate and develop innovative and creative solutions to business and communication challenges. As Managing Director, I apply commercial nous and strategic thinking to drive overall business growth and provide strategic counsel across all of our practices.

I believe two (or three, or four!) minds are better than one, the strongest client partnerships are based on trust and the best ideas come from combining analytical curiosity with childlike imagination.

With a career spanning two decades, I’ve worked with some of the world’s most successful brands in health, consumer, corporate and tech including Sony Mobile, Bayer, GE, GSK, eHarmony and the Cotton On Group.

Why I do what I do

Communication has the power to shift perceptions, influence decisions and change behaviour. No two client briefs, and therefore no two days, are the same - every day presents a new puzzle to solve or new story to tell. It’s why I’ve loved what I do ever since my first day on the job.