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Michelle Ryan

Head of Corporate

What I do

I work with clients to deliver communication strategies that inspire behaviour change. Starting with a true understanding of the business problem, we reach and influence the right audiences at the right time, with the right message.

I bring deep expertise in reputation management; along with reputation building programs, I advise on risk mitigation and protection strategies. My career spans over a decade working with leading financial services and professional businesses - clients I’ve worked with include the ATO, Allianz, AFIC, BlackRock and RaboDirect. I’ve also worked in-house at Bank of America Merrill Lynch in London.

Why I do what I do

I’m passionate about helping people, brands and businesses build and maintain their reputation. This is no mean feat – consumers can be fickle. It’s important to identify their drivers and understand what they expect from you beyond just what your product or service offers them today. This is an ongoing challenge that requires strategic thinking and creativity to continue to solve.