Our thoughts

Brands are in constant motion.

Rapidly shifting technologies have created a world where consumers can engage with you on every device, across every medium and at any moment. As a result, a brand’s position is no longer fixed, but fluid. Brands need to find new, engaging and unexpected ways to forge connections with their audiences. This is the new baseline.

We’ve developed Brands in Motion as our operating framework (you could call it our agency philosophy) to help clients build transformative communications solutions. Because if your brand isn’t harnessing the motion that drives it, all the positioning in the world can’t save you. It’s time to get moving.

Brands In Motion

Motion is part of every brand’s reality. In today’s accelerated environments, brands have less control than ever. But there is an upside: with less control comes more opportunity. Brands in Motion is both your compass and your accelerator, helping you to seize opportunities and find the momentum to propel your brand forward. We wanted to add more rigour to the way we design communication programs for our clients and that’s where Brands in Motion comes in. Learn more »

Stories In Motion

Welcome to Stories in Motion. Are you ready to tackle the subjects of content revolution, mobile device trends, the multiplicity of new channels and consumer habits? The most influential and riveting stories are never static and always transformative. It’s time to move. Learn more »

Our framework

Introducing our Momentum framework. Think of it as our strategic blueprint - the tool we use to engineer the perfect story and drive results that matter. It's fine-tuned with context, expert insight, brought to life with inspiration, executed with purposeful action and measured by impact. Each phase leverages the previous to drive better ideas, better approaches and better outcomes that propel our clients forward. To stay ahead of industry curves and outpace competitors, brands and their stories must keep moving forward, you need MOMENTUM.

Context
Understand and map the operational, cultural, competitive, and regulatory environment the organisation lives and works in.
Insight
Define what really matters and what is doable to impact the desired audience.
Inspiration
Create a way to deliver on the insight(s) that will inspire audiences to act. What is the overall expression and what are the core components to support it?
Action
Activate across the most powerful media ecosystem and create a prioritized plan of action.
Impact
Measure performance in real-time and over time. Optimize and refine content based on strengths and weaknesses.